Projects
Grace Fellowship Church Identity & Business Card
2011
Description
Grace Fellowship Church is an independent local church located in Rexdale, just north of Toronto. Recently, because of the growth and the change in the church since it's plant, they had requested a need to overhaul the identity and look of the church to better reflect it's characteristics. The project took over 2 months with all it's conceptual development, briefings, etc., and resulted in a logo that met what was lacking in their previous one.

Further rationale:

A circle is used as the icon graphic because it represent idealogies and principles of the church as founded on wholeness, focus, unity, nurturing, centering, and mobility. The colour blue represents stability, trust, depth, and masculinity.

The graphic, which is a sapling with two leaves, reflects the church's commitment to spiritual health, multiplication of church plants, growth, and life-nurturing. The swirl was carried on into the new identity because I wanted to maintain some aspect of continuity from the previous logo and I find it functions to represent and depict grace -- which being very abstract and carries no image of it's own.

The primary typeface Sabon LT was picked out of many others because, other than it being an old style face, it carries a rich history of it being used in church history, mostly in the late 20th century. The face has a traditional appeal and best represents Grace Fellowship Church's commitment to orthodoxy and historical reformation. The secondary typeface Swiss 721, on the other hand, reflects the contemporary contextualization of the church in the 21st century. Even though the church holds to historical orthodoxy, it seeks to apply rich principles in the modern world.
Fields
Art Direction, Branding, Graphic Design
  • Client: Grace Fellowship Church, Toronto, ON
    Designer: Chelms Varthoumlien
  • Grace Fellowship Church is an independent local church located in Rexdale, just north of Toronto. Recently, because of the growth and change in the church since its plant, they requested a need to overhaul the identity and look of the church to better reflect its new character. The project took over 2 months -- with all its conceptual development, briefings, etc. -- and resulted in a logo that met what was lacking in their previous one. 

    Further rationale:

    A circle is used as the icon graphic because it represent idealogies and principles of the church as founded on wholeness, focus, unity, nurturing, centering, and mobility. The colour blue represents stability, trust, depth, and masculinity.

    The graphic, which is a sapling with two leaves, reflects the church's commitment to spiritual health, multiplication of church plants, growth, and life-nurturing. The swirl was carried on into the new identity because I wanted to maintain some aspect of continuity from the previous logo and I find it functions to represent and depict grace -- which being very abstract and carries no image of its own. 

    The primary typeface Sabon LT was picked out of many others because, other than it being an old style face, it carries a rich history of it being used in church history, mostly in the late 20th century. The face has a traditional appeal and best represents Grace Fellowship Church's commitment to orthodoxy and historical reformation. The secondary typeface Swiss 721, on the other hand, reflects the contemporary contextualization of the church in the 21st century. Even though the church holds to historical orthodoxy, it seeks to apply rich principles in the modern world.
  • Their previous logo: